As a loyal fan of the stylish AMC drama Mad Men I was very excited when I first saw this car ad online for Lincoln with Mad's John Slattery as the spokesman.  Using Slattery's image of a stylish, sophisticated worldly-wise man from the show, the ad shows him talking pointedly and succinctly as a voice of authority about the qualities of the Lincoln MKX.

Its a fitting match, particularly given Lincoln's target audience, which would seem to be middle-aged men who are in the same tax bracket as Slattery's character, people who perhaps are sophisticated or fantasize about being sophisticated and need someone that they can respect showing them why this car is worth it.  Constant flashes up to Slattery's face and clothes emphasizes that Lincoln is an accessory that matches the style that you exude in every other phase of your life.  Actually, I was rather surprised that Slattery's face was featured just as much as the sign of the Lincoln.

While this ad will probably be successful, I find it amusing that an imagined character is the most respected source on cars out there.  This just shows once again that people buy with their hearts not their heads.